In the ever-growing era of the internet, people rely on eCommerce to satisfy their wants, on several social media for marketing and being self-employed, being a developer for a top company, and many other things that seemed impossible if you ask someone in the 2000s.
With the introduction of the internet, the whole world is at a fast pace. Fast forward this to the 21st century, right now. People are battling for their spot on the internet right now. The battle is to gain as much audience or followers as possible. Exit popup plays a crucial role in this race.
How to Increase Your Conversions With Exit Popups
But first, we have to know the meaning of the term ‘exit popup,’ and for what purposes it is used.
What is an Exit Popup?
Exit intent popup is basically a technique that retains people from leaving the website. In simple terms, it is a popup that can convince people to sign up, buy a product or even subscribe to a newsletter. You might have seen these popups on several websites, especially eCommerce websites.
The main purpose of these popups is to increase conversion rates. Exit popup basically gives your viewers a second chance to leave your website. This technique is based on the position of the mouse cursor in a computer, whereas there is a time interval between the appearance of the popups. While your viewer might have left, when you use an exit popup, the chances are that the viewer will stay.
It has been recorded that by using exit popups, email sign-ups skyrocketed by 1200% and more! This increase is huge.
Where are Exit Popups Used?
Exit-intent popups are almost everywhere on the internet, from blogs to SaaS businesses. Even retail businesses use it.
Most of these are used by the fashion industry, followed by consumer electronics, travel, food and health, etc. But there is a common thing about all these industries. The common thing is that they are promoting a physical product with which people can interact with. Of course, it doesn’t mean that digital products don’t work. Take an example of a hosting website. They sell digital products, yet they have huge sales.
The thing is, the products that people are selling should be beneficial to the people. That’s why targeted marketing is necessary.
Exit popups have increased the conversion rates of these products. Hence, most websites use these techniques.
Exit popups were specifically made for computer users. But due to the advancements of electronics like smartphones, exit-intent popups are shown in smartphones too. Although the mechanism is different, popups on smartphones basically work on the scrolling patterns and they can also be time-based.
Exit popups can literally be used on every website. It can range from email signups, purchasing a product, subscribing to a newsletter, anything!
Exit popups have become highly famous among eCommerce websites. You could say that these popups were made for eCommerce websites. Although, as I mentioned before, it can be used for any website.
There are even chances that these popups might be used in the social media platform in a few years. Even though the chances are slim currently, it might just be possible for you to show someone who visits your profile a popup.
But in order to reap the benefits, there are certain conditions. Let’s talk about what benefits we could get by using Exit Popups.
The Benefits of Using Exit Intent Popups
There are numerous benefits from the use of these popups. The number one being an increase in conversion rates and a decrease in people bounce rates.
Increased Conversion Rates
This is probably one of the most amazing benefits of using an exit-intent popup. If implemented well, they are recorded to boost conversion sales by up to 53% to 1200%. This is a huge jump.
Conversion rates can vary by how interactive your popup is. It might be humorous, aggressive(like a discount) or something else.
Decrease in Bounce Rates
Bounce rates are basically the percentage of people leaving the website when they are not interested in your product or service.
If you make a well interactive popup, you can decrease bounce rates. There are reports that in some websites, the bounce rates decreased from 70% to 35%.
The amazing thing is that you can show these exit popups how you want them to be to others. It means that you can customize how a popup will appear on a viewer’s screen. What this does is creates a sense of specialty that it was made just for the viewer.
There are huge chances that a person will do whatever the popup says if it is customized.
Guide to Increase Your Conversions With Exit Popups
Even though there are many benefits from the use of exit popups, the wrong implementation will lead to the failure of this technique. Then what is the correct implementation of exit-intent popups? Let’s answer that.
Implementation of this technique can only be successful by understanding the behavior or psychology of the viewer. By correctly understanding their behavior, we can assume what product or what type of content does the viewer likes.
Implementation of these techniques can be a tough job. But we are here to ease up the toughness of your job.
The design can make or break your journey. It is advised to keep the design of exit popups as user-friendly as possible. Use eye-catching colors, improve the overall quality of your design.
Use good colors with which almost everyone is comfortable. The reason why you should choose good colors is that specific colors show specific signals. For example, red is considered a danger signal in our brain. So using too much red color could negatively affect your visitors’ experience when browsing your website.
It is not at all necessary to use an image in your popup. But when you use it, make sure it speaks to the viewer, has good colors, and is relevant to the niche of your website, product or service.
Also, make sure that you have a license to use that particular image or you are using Creative Commons images. If not, you might face copyright infringement. Pixabay and Pexels have a wide range of copyright-free images.
The title is the first thing your viewers will notice. So, it should be interactive and it should persuade them. Like, offering a limited-time discount, bonus offers to make your viewers feel special. An eye-catching title is necessary.
After the title, people will choose to look at the description of your popup. This part will explain why your viewers should do the action you are stating, and by doing this, what benefit are they getting.
It can also make or break a particular customer’s decision. An eye-catching description is deemed to perform better than the ones having a less structured and informative description.
The CTA (call-to-action) tells your particular viewer on what he/she should do to earn the bonus or benefits. It could be a sign-up, discount offer, download link, anything that makes the viewer interact with your exit popup.
The CTA increases gradually when you put relevant CTAs like sign-ups, downloads, etc. One thing you should notice is that these CTAs should consume as much little time as possible of the customers. It should not be able to increase the burden of your viewers.
It is also important to address the privacy of the viewers. Make sure that you respect their privacy and mention it. It not only builds trust but also helps in future endeavors.
Exit Popups Customization
When it comes to anything online, people differ in their opinions and choices. So you should never treat all of your visitors the same. By this, I mean that you should offer different viewers different choices with which they are able to cooperate.
Exit popups are a great way of generating sales, sign-ups and more. But using it the correct way, as mentioned above, is important to see results. It works especially well on eCommerce websites. Of course, all others can reap the benefits of these exit popups.
Pro tip:- Don’t be discouraged if you don’t see the result from day 1 or day 30. Good things take time.
The thing to note is that you should experiment as much as possible with your popup and stick to the one that gave better results than before. It’s all about understanding customers and experimenting with what they would choose.